Fractional CMO leadership for companies in CPG, durables, and manufactured goods. 26 years building the brand, product, and go-to-market strategies that drive real revenue growth across B2B, B2B2C, and D2C.
Enterprise rigor plus growth-stage execution. That dual lens is rare in the fractional CMO market, and it's exactly what compounds marketing into real revenue.
Hi, I'm Jackie. I've spent my career building the marketing engines behind category leaders in CPG and durables. I partner with companies looking for senior marketing leadership without the full-time price tag.
I speak the language of CPG and durables. Brand strategy, product positioning, go-to-market planning, and channel execution. The full marketing stack for companies that build, market, and sell real products.
Twenty-six years across Cargill, Polaris, Toro, Best Buy, Geek Squad, and King Technology. I learned how category leaders operate at Fortune 500 scale, then embedded inside growth-stage companies to apply that discipline where it matters most.
I work embedded, not detached. I take the strategy, own the roadmap, and stay with your team until the numbers move.
Strategy. Product. Brand. Market. Most fractional CMOs work in one or two. I've owned all four for 26 years, because real growth lives at the intersection.
Where the business is going and how marketing gets it there. Brand strategy, corporate strategy, market entry, and growth planning.
Concept to commercialization. Innovation pipelines, product positioning, and launches that build category leadership.
The full brand system. Identity, architecture, voice, and equity that compounds across every customer touchpoint.
The plan that turns strategy into revenue. Channel strategy, positioning, demand generation, and sales-marketing alignment.
Marketing that earns its place on the P&L. Here's what that has looked like across five engagements.
Revenue growth with current D2C client over a 20-month engagement.
Company growth at King Technology in under 8 years, with 7 consecutive record-breaking years of sales.
Market share at Polaris from the #3 position in 10 months, with an 11-point lead over the nearest competitor.
Amazon storefront built and scaled, with full brand registry protection and counterfeit enforcement.
Market reach expansion through digital transformation, including SEO, paid search, paid social, Amazon, and a proprietary app.
Jackie is the kind of partner you don't want to let go of. She earns your trust fast, brings senior-level thinking to every problem, and stays until the results show up. We're up 554% since we started working together.
Jackie is one of the few marketing leaders I've worked with who treats creative as a strategic discipline, not a deliverable. She comes in with a clear point of view, pushes the work to be sharper, and protects the brand at every turn. She made me a better creative director.
I've worked with Jackie for seven years across multiple companies and category challenges. She asks the questions other marketing leaders don't think to ask, takes research seriously as a strategic input, and turns insight into action faster than anyone I've partnered with.
From a tightly-scoped 30-day audit to an embedded fractional CMO function. Every retainer engagement begins with a Discovery Sprint to make sure the strategy is right before we execute against it.
Every retainer begins with A Discovery Sprint. Full discovery, marketing audit, and 30-day strategy build before we start execution. All retainer engagements require a 6-month minimum. Not a constraint. The runway required to produce measurable results.
The questions I hear most often from senior leaders considering fractional marketing leadership.
Outcomes depend on the engagement, but the pattern is consistent: a marketing function that compounds, paid for by the growth it produces. In past engagements that has looked like 4.5x company growth over seven years, market share moving from #3 to #1 in ten months, and current revenue growth of 554% with an active D2C client. The work is built around the metrics that matter to your P&L, not vanity metrics or activity reports.
An agency executes inside a defined scope. A consultant hands off a deck. A fractional CMO sits inside your leadership team, owns the marketing roadmap, and stays accountable to the revenue line. I work embedded, not detached. I take the strategy, own the execution roadmap with your team, and stay with you until the numbers move.
Companies that have outgrown a part-time marketing manager but aren't ready to absorb the full cost of a senior CMO. Typically that's growth-stage CPG or durables businesses with real product, real revenue, and a leadership team that wants senior marketing rigor inside the room. If you have a CEO making marketing calls because there's no one senior enough to own them, that's the right fit.
CPG, durables, and manufactured goods. B2B, B2B2C, and D2C. The unifying thread is real products, real channels, and a P&L that responds to marketing done well. Twenty-six years across Cargill, Polaris, Toro, Best Buy, Geek Squad, and King Technology has built deep fluency in how these businesses operate.
Every retainer engagement begins with a Discovery Sprint. Full marketing audit, competitive landscape, and a 30-day strategy build so we know the right work is being done before we execute. From there, we move into an ongoing retainer at the scope that fits — Strategic Advisory, Fractional CMO, or Growth Sprint — with a 6-month minimum commitment.
Not a constraint. The runway required to produce measurable results. Brand, product, and go-to-market work compound — the first 60 days are diagnosis and groundwork, the next 60 are execution, and the back half is where the metrics move. Anything shorter is a consulting engagement, not fractional leadership.
Both, depending on engagement type. In an Advisory retainer I'm a strategic partner inside your leadership team. In a Fractional CMO or Growth Sprint engagement I own the roadmap, manage your vendors and internal team, and stay hands-on with the execution. I work embedded, not detached.
The Discovery Call is built for exactly that. Tell me where the business is, where you're trying to take it, and where marketing fits in the path. If I can help, I'll tell you. If I can't, I'll point you to someone who can. The Discovery Sprint then makes it a low-risk way to confirm fit before any longer commitment.
If you're leading a company in CPG, durables, or manufactured goods and ready to build a marketing function that actually drives revenue, not just activity, I'd love to hear what you're working on. I read every note myself and reply within one business day.